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The Eight Deadliest Words and Phrases in Insurance

Subject: The Eight Deadliest Words and Phrases in Insurance
Summary from an article by Gary Blake:
"By eliminating the following eight phrases, you can, in a single stroke, make your department's letters significantly better. Also, you will improve your company's image, settle claims more amiably, obtain information quicker, and cut thousands of wasted words. As I travel across the US presenting on-site writing seminars for insurance professionals, here are the eight phrases that I always either delete or find substitutes for as I review participantsâ writing samples: "

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